Ivan Rodrigues Bezerra      

Underlying every modern company’s operations is a philosophy that guides its internal and external relations and its participation in the market.

For the B.M.Group such philosophy , clearly understood accross its various levels, is substantiated in its Mission and Prospects, as well as in the following set of Values and Principles, on which all the Group’s actions rely:

Mission
Our mission is to produce and distribute textiles in the domestic and foreign markets, by meeting consumers’ needs with distinctive quality and reliability.

Prospects
We envisage becoming irrefutable leaders in our field, while enhancing our co-workers’ full accomplishment and consumers’ satisfaction all over Brazil and abroad.

Values and Principles
Culture The responsibility for the Bezerra de Menezes Group’s culture lies with its shareholders, directors, coordinators and co-workers.

Clients and Suppliers Our harmonious and partner-like relations with clients and suppliers are characterized by honesty, integrity and mutual respect.

Co-workers We respect our co-workers, their dignity, rights and contributions as individuals. Our aim is to have a work environment in which honesty and openess are valued, creativeness, dedication and participation are stimulated, so that all our co-workers, trained in good work conditions, may attain quality performance and personal satisfaction.

Quality Our pursuit of quality must be through continuing improvement of each activity or process within the Group.

Products Our task is to understand and meet our clients’ current and future needs, by offering them quality products and services.

Entrepreneurship We encourage innovation by stimulating and rewarding individual and group enterprise.

Profitability We seek profitability in order to ensure stability and create conditions for continuous growth.

Opportunity The Group’s environment is one where co-workers are educated and trained to aim at, and reach personal and professional growth.